challenge
The founder of Hoff's Hub was looking for fresh brand identity with a distinctive voice that professionally showcased their extensive experience in the food logistics and export industry. They wanted to avoid bland, generic designs and instead incorporate an inviting personality to appeal to similar brands in their target sector.
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approach
We crafted the name "Hoff's Hub," blending the founder’s name with the concept of a centralized hub for food brands seeking consulting and distribution assistance. To encapsulate their comprehensive services, we developed the tagline "Your Partner From Seed To Shelf." The visual identity featured fresh green tones and curvy edges, reflecting the natural essence of their services and the founder's approachability. With this new brand identity, we designed a modern, user-friendly website that embodied that effectively showcased their offerings.
outcome
The launch of Hoff's Hub's rebrand and website redesign positioned them as a trusted partner in the sustainable food industry. Post-launch, we continued as their digital partners, assisting with digital asset design and providing continuous website optimization. This ongoing support keeps their online presence up-to-date and effective, contributing to sustained growth and increased engagement with potential clients and partners.
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